A channel strategy worth the spend
Audience, offer and platform decided before a single ad runs — so budget goes where your buyers already are.
Paid media · Social · Content · Creative
Paid, social and content tuned to revenue — not applause.
Meta and Google campaigns, social channels and creative built as one system, measured against enquiries and orders rather than impressions.
01 — The brief
Reach is easy to buy and easy to mistake for progress. We build marketing that can be traced to money: creative that stops the scroll, targeting that finds people already in the market, and a measurement setup honest enough to tell you when something isn't working. Then we cut what doesn't and put the budget behind what does.
02 — What's included
Audience, offer and platform decided before a single ad runs — so budget goes where your buyers already are.
Static, reels and ad edits produced in-house, in your brand language, at the volume paid social actually needs.
Meta and Google campaigns structured, launched and tuned — budgets, bids, audiences and placements watched, not set and forgotten.
A content calendar covering what gets posted, why, and what each post is meant to do. Consistency beats sporadic brilliance.
The promise in the creative carried through to the page — the single cheapest conversion-rate fix most accounts are missing.
Pixels, conversion APIs, UTMs and analytics configured so the numbers in the report reflect what actually happened.
03 — How we run it
We look at what you sell, who competes, what has already been spent and what it returned. Nothing new launches until that is clear.
The hook comes before the budget. We sharpen the offer and write the angles that will be tested across every channel.
A batch of ad variants built per angle — enough to actually learn something from the data instead of guessing from one.
Structured campaigns go live with clean tracking. Weekly optimisation kills losing variants and scales the winners.
Monthly reporting in plain language: what was spent, what came back, what we learned, and where next month goes.
04 — What changes
A known cost per lead — and a plan to lower it
Enough creative in rotation to keep costs from drifting up
Reporting you can read without a translator
Where we've done it

40 years of craftsmanship, finally visible online.
View case study
Turning a heritage herbal formula into a brand people trust.
View case study
From an empty shelf to a full inbox of orders.
View case study05 — Questions
Enough for the platform to learn — usually a few hundred dollars a month in media at minimum, above our fee. We would rather tell you the budget is too thin to test properly than take it and produce noise.
Paid campaigns generate usable data within two to three weeks and typically stabilise in the second month. Organic social and content compound more slowly — three months is a fair first read.
We produce it. Post design, reels and ad edits are part of the engagement, because paid social burns through creative faster than most businesses can supply it.
No long lock-in. We work month to month after an initial ramp period, because the work should be worth renewing on its own merits.
The other six
Fast, search-first websites engineered to convert — from brand sites to full e-commerce builds.
Up nextTechnical foundations, content architecture and authority building that move rankings and hold them.
The page search engines and AI assistants read from — researched, properly sourced and built to stay up.
Assistants trained on your business that qualify leads and answer customers around the clock.
Native-feeling mobile and web apps, shipped in tight iterations with no surprise timelines.
Cold-to-close outreach systems that keep your pipeline full of the right conversations.
Next project: yours
Tell us where your business is today. We'll show you the X — the point where the right website, the right visibility and the right outreach cross into growth.
Or write to us directly — hello@digitzx.com