Support · Lead qualification · Automation

An assistant that never clocks off.

Trained on your business. Answering while you sleep.

Custom AI assistants trained on your products, policies and pricing — answering customers, qualifying leads and handing the real ones straight to your team.

Typical build
2–4 weeks
Channels
Website, WhatsApp, Instagram
Included
Training, testing, escalation rules
Coverage
24/7, every timezone

01 — The brief

What this actually is.

A generic chatbot that answers everything with "let me connect you to an agent" is worse than no chatbot. We build assistants grounded in your actual material — product catalogue, policies, pricing, past support threads — so they answer specifically, admit when they do not know, and escalate to a human with the full conversation attached.

You probably need this if

  • The same five questions land in your inbox every single day
  • Enquiries arrive at midnight and get answered at nine the next morning
  • Your team spends more time filtering leads than talking to good ones
  • Customers ask about stock, pricing or delivery before they will buy
  • You are paying for traffic that leaves because nobody replied fast enough

02 — What's included

Everything that lands in the engagement.

Trained on your business

Grounded in your catalogue, policies, pricing and FAQs — so answers are specific to you, not scraped from the open internet.

Lead qualification built in

The assistant asks the questions your sales team would ask, then routes the ones worth a call and filters the ones that are not.

Wherever your customers message

Deployed on your website, WhatsApp, Instagram and Messenger — one assistant, consistent answers across every inbox.

A clean human handover

When it hits its limits it says so and passes the full transcript to your team, instead of looping the customer in circles.

Guardrails that hold

Scope, tone and refusal rules tested against the awkward questions — no invented prices, no promises you cannot keep.

A record of what people ask

Every conversation logged and summarised, so the gaps in your product, pricing and content become obvious.

03 — How we run it

The order we work in.

Scope the job

We decide exactly what the assistant handles and what it must escalate — the difference between useful and embarrassing.

Gather the knowledge

Product data, policies, pricing, past tickets and FAQs collected and structured into the source the assistant answers from.

Build & ground

The assistant is built against that knowledge base, with retrieval so it quotes your material rather than improvising.

Adversarial testing

We try to break it — trick questions, edge cases, off-topic prompts, pricing traps — and tighten the guardrails until it holds.

Deploy & tune

Live on your channels, then reviewed against real conversations for the first weeks and refined where customers actually get stuck.

04 — What changes

What you're left holding.

  • Instant answers at every hour, in every timezone you sell to

  • Sales time spent on qualified conversations only

  • A running log of what customers are confused by

What we work in

  • Claude & GPT models
  • Retrieval-augmented generation
  • WhatsApp Business API
  • Meta Messenger & Instagram
  • CRM & inbox integrations
  • Conversation analytics

05 — Questions

The ones people actually ask.

01

Will it make things up?

It answers from your material rather than from memory, and is instructed to say it does not know and escalate when the answer is not in that material. We test that behaviour explicitly before launch — it is the single most important thing to get right.

02

Can it hand over to a real person?

Yes. You set the escalation rules — pricing negotiations, complaints, anything you want a human on — and the assistant passes the conversation with full context to your inbox, WhatsApp or CRM.

03

What does it cost to run?

Beyond the build, you pay model usage, which scales with conversation volume. For most small and mid-sized businesses that is a small monthly figure — we size it against your actual traffic before you commit.

04

Can it work in more than one language?

Yes. The assistant can hold conversations in the languages your customers write in, using the same grounded knowledge base behind each one.

Next project: yours

Let's multiply.

Tell us where your business is today. We'll show you the X — the point where the right website, the right visibility and the right outreach cross into growth.

Start your project

Or write to us directly — hello@digitzx.com