Brand foundation & research
Audited the product, ingredients, audience and competitors in the sleep and wellness category, then defined a calm, herbal, trustworthy visual and voice guide.
Herbal Wellness · Brand Launch
Sukh Chain Herbal — Well Sleep
Turning a heritage herbal formula into a brand people trust.
- Client
- Sukh Chain Herbal — Well Sleep
- Sector
- Herbal Wellness
- Engagement
- Brand Launch
- Scope
- Brand Identity · Social Media · Web Development · Digital Marketing
01 — The brand
Before we got involved.
Well Sleep is Sukh Chain Herbal's herbal powder supplement for sleep, anxiety and relaxation — positioned on calm, trust and real ingredients. Before this engagement it had no structured online presence: no consistent social media, and no website.
- Brand identity
- Social media
- Web development
- Paid ads
02 — Where they started
The gaps we walked into.
No structured online presence to speak of
No consistent social media, no content plan
No website — nowhere for a customer to actually buy
03 — What we did
The approach.
The "Your Night Deserves Peace" campaign visual, built for the new brand identity.
Social media, set up and grown
Rebuilt Instagram, Facebook and YouTube with consistent branding and a content calendar mixing sleep tips, ingredient education and testimonials.
A website built to educate and sell
Designed a conversion-focused site — product, benefits, ingredients, testimonials and a low-friction order flow — in calm purple and herbal tones matching the packaging.
Performance marketing, layered on top
Meta and Google campaigns targeting sleep, anxiety and stress audiences, with retargeting and SEO content to keep the funnel filled.
04 — What it looked like
Brand identity & visual system, built from zero
05 — What this delivered
Where it stands now.
Brand identity & visual system, built from zero
Social channels launched and growing
A website designed to turn calm-down searches into orders
- A trustworthy brand identity, built from nothing
- Social channels launched with a real content system behind them
- A conversion-focused website designed end to end
- A performance marketing engine ready to scale
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